Read through them to start learning from the best to create a highly effective landing page of your own. If you look back at the original version, you'll notice that they tailored this copy to working remotely as well. Anyone working on a web app including entrepreneurs, designers . This landing page encourages visitors to view the available meal plans or enter an email address to join the mailing list. We use cookies to give you the best experience on our website, deliver our services, personalize content, and to analyze traffic. Content To know more please refer to our. This helps direct customers who need assistance to the right support resources without additional browsing. It stays somewhere in between cold (trustworthy) and friendly, The navigation bar with 5 elements increases cognitive load, so it could be revealed on scroll below the fold (the place where customers usually need the additional information). They also make another subtle before and after comparison with the bottom two paragraphs, leading with "Remote work is especially challenging when" and "But when it's all together in Basecamp". They launched an entirely new product and did so without any headline at all A landing page has to be made into an effective tool, one that creates a fine balance between promoting products to encourage a sale and being promotional. They even subtly give a secondary CTA to "hollar" at them if website visitors have some reservations about signing up. When visitors scroll below the fold theyll see details about the free and premium offerings, including some of the most popular features. And best of all: The text below the button shows a real statistic of how many companies signup for Basecamp another manifestation of social proof. Basecamp . Give every page a stunning, professional look with Lending Club is a banking institution that focuses on personal loans and checking or savings accounts. The layout follows a standard content flow with clear visuals that describe how the mind map tool works. Top notch marketing firms, ad agencies, design shops, software developers, client services firms, IT firms, consultants, freelancers, builders, contractors, publishers, schools, governments, religious organizations, charities, non-profits, first responders Over 75,000 organizations, big and small, across every industry imaginable, from 166 countries on five continents. How could I make this teardown better for you? And if well-established companies are using landing pages, then it must be an integral piece of any marketing strategy particularly at an enterprise level. They can also recover the login info on their own by clicking the link on the login page. Premium Components for Tailwind & Webflow. Basecamp is a web-based project. Constant Contact is a popular email marketing platform used in a variety of different industries. The answers should be obvious, but you're struggling to make changes and life sign ups. Premium landing page templates. To agree with them. Basecamp: Mastering Basecamp The about page on the website is a great example of presenting a company vision in a clear and compelling manner. The style also lends to the conversational tone of the copy which allows visitors to quickly understand how its used. The previous version empathizes with the pains and problems potential customers experience. There's nothing subtle about it. Instead of using dedicated CTA buttons, Slack relies on standard options of Try Slack and Talk to Sales to capture all visitors, including those interested in the fund. Why It Works: It can be helpful to create a dedicated landing page for each major market segment you are targeting. The dynamic graphics and scrolling animations used on this landing page can be risky in many situations, but for Squarespace they seek to display the potential that their websites offer. Why It Works: Product reviews, case studies, and testimonials can be used on a landing page as examples of social proof. Basecamp Time Tracking by Everhour. Try for FREE Minimal Landing Page Basecamp Home page Visit Basecamp Basecamp Trusted by millions, Basecamp puts everything you need to get work done in one place. Basecamp Landing Page - YouTube Handwritten-style descriptions of features and product uses are a breath of fresh air in a world of tired and stale feature descriptions on most other landing pages. The online learning platform Skillshare offers classes on just about any topic you could imagine. Perfected and pressure-tested by hundreds of thousands of teams on millions of projects, Basecamps the gold standard for a simpler, superior version of project management. Get inspiration from real Landing Page examples, curated by us to Just enter your email below to get a log in link. Milanote is a visual organization program that has an appealing landing page on the main website. Why it Works: Multiple CTA buttons can be used to direct visitors to different resources depending upon their interests and needs. Get a teardown just like this in your inbox for FREE, every week. Basecamp goes straight for the jugular and positions itself as "the all-in-one toolkit for working remotely." The page includes only three large content elements showing Oracle Cloud Infrastructure, Oracle Cloud Applications, and a slider that rotates through 5 other current news releases or offerings. Why It Works: Landing pages designed for creatives should take special care with logos, page layout, and colors. Why It Works: Requesting minimal information through a landing page form can boost engagement and conversions. With a simple report description and signup form, the page doesnt waste time or distract from the desired call to action. They've got a lot of it, and they use a lot of it. SnugZ USA. For easy reference, the page also includes a useful table at the bottom of the page comparing Vimeo Business to the other two plans offered. This landing page is probably the simplest one we feature on this list and includes a single entry field for an email address in order to receive a 7-minute demo video. Don't forget about the banner. As Chief Marketing Officer, Hunters day-to-day mission is to uncover opportunities for authentic connections and experiences. This is a really nice way to engage busy website visitors who want to move quickly without having to scroll through a lengthy landing page. Mixpanel is a product analytics software platform for optimizing user experience and operational efficiency. I'm sure they had no problem digging through customer reviews or getting a friend to write this, but it reinforces the main message they're about to introduce you to. Mailchimp is a leading email marketing platform, and this holiday landing page is an excellent example of a seasonal offering that works. Because you might be using several offers for your marketing and advertising campaigns, you should have several landing pages as well: a distinct page targeted specifically to each unique offer. Basecamp Landing Page Inspiration and More | Landingfolio Basecamp Project Management & Team Communication Software Saas Product Software Page: Signup Page Device: Desktop Visit site Extensive component library for Tailwind, Webflow & Figma Give every page a stunning, professional look with hundreds of components to choose from. On this episode of How Success Happens, we talk to Basecamp co-founder and CEO Jason Fried about his new book It Doesn't Have to Be Crazy at Work, co-written with Basecamp co-founder David . Why It Works: Using multiple CTA buttons can be effective for general-use landing pages. Why It Works: A specific product demo landing page can be used in many marketing situations. As Tobi Ltke, Shopifys CEO says, Ive used Basecamp for a million projects over the last decade and a half. Sign in or become a Roast My Landing Page Blog member to join the conversation. A simple call-to-action button titled Start Now is included above the fold, and visitors can then scroll through several sections that clearly describe the value of joining the platform. Accept your invitation. This landing page also uses unique colors when compared to Spotifys standard brand kit, which adds some uniqueness to the visuals. Why It Works: Landing pages can be adapted to a companys current needs and priorities. Why It Works: Seasonal landing pages are an engaging way to offer unique and dynamic offers to your customers. Airbnb has revolutionized the accommodation industry by connecting homeowners who want to rent their properties with guests looking for accommodations. About Us; Please check your inbox (or spam folder) for a log in link. Why It Works: Short landing pages are a great format to use when promoting webinars and other highly targeted events. How to track time in Basecamp with Everhour. Try the world's most advanced landing page platform with a risk-free trial. You'll notice that social proof is a big theme for Basecamp. (Or, maybe because every brand and their brother started stealing their style.) Designed with marketing and user experience in mind. If you're not currently logged in, you'll be asked for your email address and password (or Google ID) information. Basecamp's landing page More landing pages explained Growthlist's landing page Market Research for Startup's landing page The company often features webinars for its users, and this landing page is for an upcoming session that features three experts discussing the biggest SEO trends from 2021 and what they mean for the coming year. If they already have a Basecamp ID, they can (and should!) Now compare that to the header they created in the wake of COVID-19 and companies moving to remote work. On the next page, choose the option to "Switch to email.". Why It Works: A landing page that is specifically tailored to the preferences of your target audience is likely to get more engagement. This isn't a technical book or a design tutorial, it's a book of ideas. Message Board Say goodbye The answers should be obvious, but you're struggling to make changes and life sign ups. Landing page; Pricing; Integrations; Careers . 15 landing page examples with an awesome UX - Justinmind Browsing through the page explains how the software works, and the same CTA button appears several more times throughout the page for easy access when visitors are convinced to click. The team collaboration platform Asana is designed to help employees perform their tasks faster and manage complex projects involving multiple participants and tasks. With a simple design and nice use of bold text headers, this landing page quickly presents a value proposition and offers a free trial. While scrolling down the page, the header remains visible with a clear Sign Up Free CTA button. Landing Page para o Basecamp "_init(dev) 2021". The content also clearly states that Edupath is the only full-service, remote SAT and ACT test prep resource, highlighting one of the companys key selling points. It's the calm, organized way to manage projects, work with clients, and communicate company-wide. Simply put, we get more work done, quicker, and better. Why It Works: Including a CTA above the fold allows people to take action without scrolling. Calling yourself an "all-in-one" is a big deal because you then have a lot to live up to. Basecamp Landing Page Inspiration and More | Landingfolio Once you create a password, you'll be asked for it when logging in. Ditch the frustrating and ineffective stuff scattered everywhere multi-app approach, and switch to Basecamps all-in-one, unified, and organized project management method instead. Forgot your password? On the next screen, click the "Edit my personal information" link. Level up. Basecamp works because its the easiest place for everyone in every role to put the stuff, work on the stuff, discuss the stuff, decide on the stuff, and deliver the stuff that makes up every project. When landing pages are properly tested and targeted effectively, they can increase conversion rates by more than 300%. SnugZ USA - Promo Elevated Its dialed in. Sign in or become a Roast My Landing Page Blog member to join the conversation. Great! It creates desire. When it comes to digital marketing, we must look at the best landing page examples of the top industry leaders to improve and learn from. Also included on the page is a floating footer that describes the privacy policy along with a link for more details. I'm getting emails from Basecamp but I still can't log in. Just in case you haven't gotten it already, Basecamp is the premier project management +internal communication tool for remote WFH teams worldwide. Please check your inbox (or spam folder) for a log in link. Be sure to save your recovery codes somewhere safe! This can be an effective approach for a home page that must address the needs of any visitor to the site. The landing page also features some excellent case studies from leading businesses like Samsung and Coca-Cola that demonstrate social proof. Ditch the ineffective stuff scattered everywhere approach, and switch to Basecamps all-in-one project management platform. Basecamp just wrote a badass landing page without a headline. The idea is to describe the problem in pained emotional language that evokes an emotional response from the visitor. One interesting platform for Salesforce is the Salesforce+ streaming service described on this landing page. Why It Works: An about page is an excellent place to highlight the most valuable content on a website. Subscribe . Get inspired and keep up with the latest landing page design trends. This landing page targets hosts and presents photos and testimonials from several real hosts from various locations around the world. Several fields must be completed to access the report, giving Zoom valuable information about those who are interested in the report. Basecamp is a project management and collaboration platform for todays remote teams. Now we get into how Basecamp works, and while it's not specifically tailored for the remote audience, it actually still reinforces the headline and subheadline above. This video is embedded on workflowscurated.com website: https://workflowscurated.com/websites/basecamp/workflows/basecamp-landing-pageIf you are interested i. Since Lyft drivers have very different needs than those who choose to join the service as riders, this allows the company to immediately filter visitors to the appropriate content. This landing page features a free resource toolkit that can be used to grow and scale a business. 11:31 AM 1 Phishing campaigns have started to use Basecamp as part of malicious phishing campaigns that distribute malware or steal your login credentials. The Udemy Business landing page explains how the companys solutions can be used to improve company onboarding and leadership development. If you don't remember setting up a login for Basecamp, you may still need to accept your invitation to join a Basecamp account. Not on separate platforms scattered in various places, but all intuitively organized in one centralized place where everyone can work together, no matter if work is in an office or remote. In this post weve collected 50 excellent landing page examples to help you find ideas for your own marketing needs and learn best practices for effective landing page design. Basecamp requires that cookies are turned on so the application can track your session and know who you are as you use Basecamp. Since they've been in business for so long, have so many customers, and especially since they have *notable* customers, they have an incredible asset to draw from. Basecamp Drinkware. Its why those that leave end up coming back and sticking with us the second time around. The page also describes some common product performance questions that Mixpanel data visualizations can help answer. Powered by Help Scout, If you have a Basecamp username and password, If you need to change the way you log in to Basecamp, Start using your Google account to log in. Screenshot of Basecamp - Landing page Taboola is a content discovery and native advertising service for businesses. Why It Works: A minimalist design works great for landing pages that focus on sharing and capturing contact information. Your expectations are too high After all, these action-oriented, standalone web pages are pivotal for moving people through every stage of the buyer's journey. With this technique you can either redirect the user to a longer sign up form that's . The form makes it clear that you can receive a 30-day free trial, and the web form is the main focus of the entire page. This IT Showcase landing page presents a registration form for an on-demand webinar on the topic of digital security. This section is an entirely new addition to the landing page. It also calls out the flaws of the visitors current way of doing things and criticizes the method. Why It Works: A minimalist landing page design reduce clutter and needless scrolling. The company is known for generously including many features with their free software, and the page includes several clear reasons why this platform is a great option. Basecamp landing page design | Landing Page Examples Slack is a leading collaboration platform that also has several other initiatives such as the Slack venture capital fund. hundreds of components to choose from. However, recently, Basecamp did the unthinkable. First, it seeks to hook the visitor by describing the exact situation, feelings, and frustrations theyre experiencing. Digital marketing, branding and product experiences, The best design studios, designers, type foundries, Our approach is equal parts aesthetic and analytic, Prep for life after high school and earn rewards, Lapa Ninja was created to help designers find inspiration, learn, and improve their design skills. IBM Blueworks Live is a business process modeler that is part of the SmartCloud suite. our guide for creating and protecting strong passwords. Basecamp's landing page agitates the visitor to drive conversion. Connect your Google account for quicker sign-ins and enhanced security through multi-factor authentication. Remember, over 90% of people prefer videos over plain, static text. The main landing page of the website has a clear CTA that promotes a free trial with no requirement for sharing credit card information. 1. Basecamps intentionally simple by design. Basecamp Landing page teardown Basecamp has been around for so long, you might be forgiven to think they don't exist anymore but there's something about them that keeps people signing up. Cancel anytime. Why It Works: Most visitors are looking for personalized information based on their unique needs. The other possibility is you have a firewall or security system set up that is too strict. Why It Works: A straightforward landing page is often the best option for highly targeted leads. Now we get into how Basecamp works, and while it's not specifically tailored for the remote audience, it actually still reinforces the headline and subheadline above. There are a few ways to log in, depending on how you set up your account. Follow the steps after you click that button, and you should be up and running with 2FA in no time. Why It Works: Presenting only a web form and minimal text can help entice visitors to complete the form. Youll see the option to resend their login information. Basecamp: Getting Real The smarter, faster, easier way to build a This means the user doesn't have to click and load a new page to sign up. Visitors are immediately presented with social proof in the form of punchy snippets of reviews, illustrated by five-star ratings. Before and after is one of the most powerful comparison tools you can use in copywriting. Uber is a leading rideshare company that has solutions for transportation, food delivery, and business. Website visitors interested in a product tour are directed to this landing page where they can register for a live demo. Learn more about the steps here! Website templates for Webflow & Tailwind. This landing page from Codecademy is part of the companys marketing effort to capture signups for their membership. Why It Works: Carefully using color can make a landing page more engaging and help improve click-through rates. 5 landing page trends to boost conversions in 2016 and beyond Salesforce has grown into a large company that offers many products and services for businesses of all sizes. This will create a single sign-on for all their accounts. It is. Discover instant copy+paste Tailwind, Webflow & Figma components. Why It Works: Your target audience is more likely to take advantage of a giveaway if it is directly relevant to their life or work. sign in with the username they already have. A growing list of landing page components from hundreds of websites. Landing Page Roast [ROAST] Basecamp's landing page teardown: 12 techniques they use to increase conversion In my new series of landing page reviews, I am using image hotspots to point out and explain the main ideas and concepts that have been employed. So, why not get even more exposure for your landing page by making it easy for visitors to share your offers with their family and friends on social media? Things changed for the better once they switched to Basecamp. OptinMonster is a conversion marketing platform designed for professionals who seek to maximize their revenue from promotions and digital marketing. One unique feature of ClickUp is a mind map creator that is featured on this landing page. After all, these action-oriented, standalone web pages are pivotal for moving people through every stage of the buyers journey. The webform only asks for a zip code to start the signup process and uses a CTA that simply says Next.. Your team deserves less. The meal delivery service Blue Apron provides healthy ingredients and recipes that meet specific dietary needs. All screenshots of their respective owners. Basecamp Co-Founder and CEO Jason Fried Explains How to - Entrepreneur [VIDEO ROAST] Basecamp's SaaS landing page shows how to agitate your Webflow is a website design and marketing platform with e-commerce integration and many pre-made templates. Basecamp Accessories. Perhaps, A guide to social proof for your SaaS business. Youll notice that this landing page has a simple design with muted colors and a minimal amount of text. 25 Best Landing Page Examples From Top Brands for Inspiration by in When it comes to digital marketing, we must look at the best landing page examples of the top industry leaders to improve and learn from. Everyone will know what to do. Instantly Copied. You'll always know exactly whats going on.Timestamps:0:00 - Header section0:10 - Hero banner0:19 - Work Management screenshot0:31 - Latest news section0:38 - Working Remotely section0:46 - Testimonials section1:12 - Section containing CTA (call to action) button1:19 - App Features section1:24 - App Statistics section A screenshot of Basecamp (Landing page) A screenshot of Basecamp (Landing page) Search for products, categories, screen types, or elements. The rideshare service Lyft begins this landing page with two CTA buttons that give options for riders and drivers. Then, it stirs up a vivid picture in the visitors imagination about what their own life might look like with this new tool. Landing page design inspiration in your inbox every week. It brings everything you're working together with all the tools teams need to get projects done: to-do lists, message boards, schedules, documents \u0026 file storage, and group chat. Sign up for an Instapage 14-day free trial today. 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